Standing Up For Our Values

 

Discover the history of Borgward. A journey through almost 100 years old historical milestones that still shape the values of Borgward until this day and the will to keeping in touch with these beliefs.

Discover our story

True Values

True Values

  • be different

  • Stories

  • Believing

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bedifferent

At Borgward we believe that being different can be the beginning of something entirely new. Every different thought, every new behavior, every special occurrence you make: It is the start for others to think in a totally new way. Being different is the origin of complete change.

Stories

Listening always takes us one step further towards a broader, more inclusive and accessible world-view. We strongly believe that each person involved in the production of our products, with their life stories and therefore their experiences, makes it a perfect experience in everyday life for everybody who fell in love with Borgward goods.

Believing

Borgward does not make any compromises: Not in the interaction with the people who produce our bags, not in the sourcing of the raw components and not in the strict quality control of the final product. We truly believe in perfection – and we know that perfection can only be achieved when no one has to suffer from it.

Manufacture

Manufacture

  • Conciousness

  • Made with Story and Love

  • Leather

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Conciousness

Unique materials make bags from Borgward the signature experience they are known for. An individual selection of the elements and associated high-standard quality control makes each bag a story. Whirls, color stains,

Made with Story and Love

Made by people with stories: Produced in the middle of Germany, surrounded by untouched nature. A masterpiece made by master craftsmen, surrounded by the dry smell of leather, the sense of heavy metal in the air and the soothing clatter of machines and tools from a different age.

Leather

Strictly premium quality leather, which is re-evaluated in every step of the process to ensure a high level of robustness and longevity. High precision product sourcing from absolute top experts makes it an outstanding experience even for experienced leather wearing people.

Petra Borgward

Petra Borgward

  • Vision

  • Story

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Vision

With the idea to transfer the legendary brand Borgward into the world once again and the vision to create exactly this bag, which is much more than a bag and is produced in Germany, like the famous cars at that time. Creativity combined with realism – solo instead of mainstream – timelessness, visibility and excellence: this is how Petra Borgward shaped the brand into an icon of the zeitgeist.

Story

Petra Borgward, related to the third generation of the family, whose grandfather C.F.W. Borgward, made automotive history.

History

History

  • Visions

  • Value origins

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Visions

His visions, the confidence to explore new approaches, always looking ahead and always keeping an eye on the people who have worked with him and his commitment to innovation and excellence. This is what has made Carl.F.W. Borgward, one of the most significant German automobile manufacturers of the 1920s to 1960s, what he is today: a legend.

Value origins

The most advanced automotive production site in Europe at that time. Production site for the Hanse 1700 and the Borgward. 1954 the Isabella: As a coupé in particular, it was one of the dream cars of the German economic boom. On the Linas-Montlhéry racetrack outside Paris, Borgward’s drivers broke twelve international speed records and drove to the top of the field of racing sports cars.